Sponsor Value…

9 Feb

here’s a good quote from an article regarding professional sailing. A financially successful sporting event…

“In France,” Honey says, “professional sailing works in a healthy and sensible way that we are not familiar with in this country. You have sponsors that come into the game and stay, because it works for them. Groupama is an international insurance group headquartered in Paris, and they have had a special relationship with Franck Cammas for going on sixteen years. There’s a budget of $20 million or so every year, and Cammas has as many as four projects going on at a time. Franck has two giant buildings in Lorient, naval architects, a construction crew—and I talked to his sponsors, and I asked what they like about this, and yes they like the internet hits and the magazine stories, but what they really like is the venue-based entertainment. Very much like NASCAR. ”

Key part of this statement:

…and I talked to his sponsors, and I asked what they like about this, and yes they like the internet hits and the magazine stories, but what they really like is the venue-based entertainment.

Food for thought….

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